Think Bigger: Your Digital Experience Is More Than Your Website

A Digital Experience Platform (DXP) is a software platform that enables businesses to optimize the user experience across all digital channels throughout the customer lifecycle. It is also a strategy that empowers brands to engage personally with customers to provide the ultimate experience at scale.

An explosion of channels has made user journeys hard to predict. A user might start on a website in the morning, then interact with that brand on a social platform, interact later through a mobile app, and in the evening through a voice experience on a personal digital platform. The customer is everywhere and marketers don’t own all the touchpoints, making it hard to deliver a great experience.

This whitepaper explains how to:

• Eliminate silos to deliver great customer experiences
• Move faster with repeatable digital experiences
• Have a 360-degree view of the customer
• Plan your optimal DXP