Aldi has launched a new price matching campaign, positioning itself against competitors like Tesco, Sainsbury's, Asda, and Morrisons, by emphasizing t...
View articleIn-store retail media is transforming marketing with targeted advertising in shopping environments, as seen with Tesco's digital screens and data-driv...
View articleReddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...
View articleWarner Bros. Discovery is transforming the digital advertising world with its innovative advanced advertising products for the Max streaming platform,...
View articleThe Olympic Games are not just a showcase of athletic talent but also a major opportunity for brands to reach a vast audience, align with Olympic valu...
View articleSamsung Ads UK has introduced the Insights Planner, a tool offering advanced connected TV (CTV) insights to aid UK clients and advertisers in planning...
View article
Market segmentation is key in digital marketing, allowing businesses to personalise campaigns for specific consumer groups, enhancing brand connection...
View articleThe SEC enforces the Amended Marketing Rule, penalizing five investment advisers for misleading marketing, signaling a crackdown on non-compliance in ...
View articleIn the first quarter of 2024, Amazon reported a substantial profit increase and a notable boost from its AWS cloud-computing division. The company's f...
View articleAirbnb has launched an innovative global marketing campaign to highlight its shift from being a service for booking accommodations to a platform offer...
View articleThe attention economy represents a modern business model where consumer attention is a valuable currency, with companies competing to capture and mone...
View articleThe California Journalism Preservation Act is a proposed legislation aimed at addressing the financial struggles of the news industry by requiring dig...
View articleMeta AI Marketing Ltd. has introduced MetaBanners, a revolutionary digital advertising platform powered by Ads-Chain technology, poised to transform t...
View articleWhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communica...
View articleChase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct a...
View articleLyft introduces in-app video ads and appoints a new CMO from Meta, aiming to revolutionize digital advertising in the ride-hailing industry and enhanc...
View articleAs ad blockers rise, marketers must ditch interruptive tactics. Content marketing, social media ads, and user-centric strategies are the future for re...
View articleInvestors are urged to reassess their roles in promoting environmentally responsible practices through their investments in the sector. By making the ...
View articleGamification in marketing revolutionizes engagement by integrating game elements into strategies, boosting customer interaction and loyalty, especiall...
View articleBrave Bison will optimize ProCook's paid search and social outreach, aligning digital growth with physical expansion. The partnership aims to make Pro...
View articleWhile calling out rival brands in marketing can yield positive results, it is not a one-size-fits-all solution. There are limitations and potential dr...
View articleTikTok's best practice guide offers advertisers insights on optimizing ad campaigns, including account structure, campaign setup, data connection, bud...
View articleThe campaign became a testament to strategic promotional orchestration, amplifying awareness about CeraVe's dermatologist-developed products and endor...
View articleSnapchat's new campaign, "Less Social Media, More Snapchat," repositions the platform as a private messaging service, distancing it from traditional s...
View articleThe platform continues to generate substantial revenue from advertisements, with $9.2 billion in ad revenue in the fourth quarter of 2023 alone. Read ...
View articleAhead of the Cannes Lions Awards, which includes a Creative B2B Lion, we caught up with Tyrona Heath, Director at the B2B Institute, to discuss the va...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View article