Zoopla is implementing a comprehensive marketing strategy, increasing its budget by 41% in 2024 to boost visibility and support estate agents. Emphasi...
View articleAldi has launched a new price matching campaign, positioning itself against competitors like Tesco, Sainsbury's, Asda, and Morrisons, by emphasizing t...
View articleGenerative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...
View articlePricing power is a critical aspect of market strategy, enabling companies to raise prices without losing customers to competitors. It reflects a brand...
View articleAsda, a leading British supermarket, has undergone a comprehensive rebrand led by Havas London, introducing a new visual and corporate identity aimed ...
View articleSocial media is now crucial for marketing professionals, extending its impact from brand promotion to career development. Companies use social media t...
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The corporate dynamic between a CEO and a CMO is crucial for a company's success, with the CMO's role becoming more strategic and complex. Alignment b...
View articleLinkedIn has entered into a strategic partnership with Whalar Group, making it the first creator marketing partner on the platform. Whalar Group will ...
View articleGoogle's Gemini AI represents a significant advancement in search technology, featuring multimodal understanding and integration with Google products,...
View articleIn-store retail media is transforming marketing with targeted advertising in shopping environments, as seen with Tesco's digital screens and data-driv...
View articleAlison Murdock, Founder & Chief Marketer at Trusted CMO, unpacks signals of buying intent in today's digital landscape to help B2B companies grow thei...
View articleReddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...
View articleOpenAI has introduced ChatGPT-4o (Omni), a cutting-edge AI model capable of understanding and generating content across multiple modalities such as vo...
View articleWarner Bros. Discovery is transforming the digital advertising world with its innovative advanced advertising products for the Max streaming platform,...
View articleWelch's Fruit Snacks launched their 'Wholly Fruit' campaign on May 14, 2024, spearheaded by the renowned chef Gordon Ramsay as their Chief Fruit Offic...
View articleMotorway, a noteworthy player in the online car marketplace industry, is undergoing a significant marketing transformation, transitioning from relying...
View articleThe Olympic Games are not just a showcase of athletic talent but also a major opportunity for brands to reach a vast audience, align with Olympic valu...
View articleSamsung Ads UK has introduced the Insights Planner, a tool offering advanced connected TV (CTV) insights to aid UK clients and advertisers in planning...
View articleOpenAI has entered the digital search arena with ambitions to redefine the search experience by leveraging its AI prowess, particularly with ChatGPT, ...
View articleThe Ehrenberg-Bass Institute at the University of South Australia is a leading marketing research center. Under Byron Sharp's directorship, the instit...
View articleMeta has introduced a new generative AI tool on May 7, 2024. This tool, which allows for the generation of images and text that align with brand guide...
View articleRebranding is a critical strategy for businesses aiming to stay relevant amidst evolving products, market demands, and consumer perceptions, involving...
View articleThe CMO role has evolved significantly, shifting from traditional marketing to a more strategic and digital focus. But when and how do you incorporate...
View articleWith an updated algorithm favouring original content and emerging creators, Instagram is prioritising authenticity and levelling the playing field for...
View articleAI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent ...
View articleGen Z, born in the late '90s to early 2000s, are digital natives shaping consumerism with their tech-savviness and social awareness. They demand authe...
View articleAs the 2024 election year approaches, marketers face challenges in a politically charged environment, requiring strategic agility to maintain brand in...
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