Zoopla is implementing a comprehensive marketing strategy, increasing its budget by 41% in 2024 to boost visibility and support estate agents. Emphasi...
View articleGenerative AI is rapidly becoming an integral part of marketing, offering the ability to create new content, automate decisions, and derive insights f...
View articleGoogle's Gemini AI represents a significant advancement in search technology, featuring multimodal understanding and integration with Google products,...
View articleReddit has been actively evolving its ad business to leverage its unique and engaged user communities, recognizing the platform's potential in the dig...
View articleOpenAI has introduced ChatGPT-4o (Omni), a cutting-edge AI model capable of understanding and generating content across multiple modalities such as vo...
View articleOpenAI has entered the digital search arena with ambitions to redefine the search experience by leveraging its AI prowess, particularly with ChatGPT, ...
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AI is transforming the sales and marketing field by enhancing customer engagement, personalising experiences, and boosting growth through intelligent ...
View articleAI is revolutionizing brand storytelling, offering personalized experiences and emotional engagement, while brands must balance AI's insights with the...
View articleIn the first quarter of 2024, Amazon reported a substantial profit increase and a notable boost from its AWS cloud-computing division. The company's f...
View articleGoogle's Measurement & Effectiveness Summit 2024 highlighted themes such as the integration of AI in marketing analytics, the impact of privacy regula...
View articleNew regulations in 2024 have introduced strict rules for bulk email senders, focusing on email authentication (SPF, DKIM, DMARC), keeping spam rates l...
View articleConversational marketing has become a key strategy in today's digital world, emphasising real-time, personalised interactions with customers. Current ...
View articleA review of how Generative Artificial Intelligence (GenAI) continue to transform digital marketing and sales processes by enhancing creativity and eff...
View articleWPP, a global leader in creative transformation, has partnered with Google Cloud to integrate Google's GenAI capabilities into WPP's marketing operati...
View articleThe deal, worth $60 million per year for Reddit, allows Google exclusive access to Reddit's data for use in Search and AI projects. Read More...
View articleAs AI technologies continue to evolve, the synergy between human creativity and artificial intelligence will become increasingly important in crafting...
View articleWith millions in funding secured, Sora signals where exponentially evolving AI aims to take visual media next. Ready to manifest visions at the speed ...
View articleThe Digital Marketing Institute launches an AI in Digital Marketing course to address the AI skills gap in the industry, aiming to equip professionals...
View articleDespite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent ...
View articleDentsu is expanding its AI capabilities using Amazon Web Services tools, enhancing its ability to develop and deploy AI models. This move will provide...
View articleBy embracing AI, empowering creatives, considering ethical implications, and democratizing creativity, marketers can harness the power of AI to enhanc...
View articleThrough strategic acquisitions, Publicis has been able to leverage the wealth of consumer data at it's finger tips by using generative AI Read More...
View articleIt doesn’t kill us – it makes us stronger Read More...
View articleLearn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read More...
View articleInternational bestselling author, Kath Pay examines ChatGPT's email marketing content capabilities. Read More...
View articleThe rise of Large Language Models (LLMs), such as ChatGPT brings opportunities for creative marketing executives to transform not just their brands bu...
View article"So, for all the digital development over the past twenty years, marketing still has smoke and mirrors to it. It is not always perfectly attributable....
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