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View articleShifting from a B2B to B2C model is a mammoth undertaking, here is how CDP implementation enabled Stanley Black & Decker to understand user engagement...
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View articleJohn Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...
View articlePublicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
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View articleSemasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...
View articleMerkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...
View articleHaving detailed insights—and the tools that procure them—into changing consumer behaviors is critical for marketers to demonstrate how effective their...
View articleYour customers are changing, and it’s time to change with them. Here’s why customer obsession must be at the core of your brand. Read More...
View articleWhen trying to understand consumers, it sometimes feels like you need a crystal ball. How do you truly understand the consumer when behaviors and habi...
View articleCompanies complain of their customer churn rate steadily increasing over time, which led to a serious reduction in customer retention. In our latest T...
View articleTracking digital behaviors, defining segments post-acquisition, engaging around your offering, and promoting advocacy all help leverage lifecycle mark...
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