Winning the Data Game: Digital Analytics Tactics for Media Groups

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data protection regulations. And the demand is only increasing.

Adults in the UK consume just under eight hours of media per day. Adults in the US consume over 11. 580 Million of these channels being digital-subscription based only. So how well do you know your data?

In this report, we will look to expand your digital skills in these core four areas:

• Monitoring advantageous tracking metrics
• Effective content creation
• Monetisation methods
• Retaining audience viewership and developing customer loyalty