Marketing cloud suites have long positioned themselves as the “all-in-one” solution for enterprise brands. Many have even promised the single customer...
View resourceConsumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing an...
View resourceWebsite security is not top of mind for most small- to medium-sized businesses (SMBs). Their focus is understandably on getting products and services ...
View resourceBusinesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...
View resourceThis whitepaper is a guide to explaining the upfront sum for a license to own an HR software and use it with a long-term goal. Read More...
View resourceFor every business to run, it is very important to create a fundamental business plan and stick to it. However, although most small business owners cr...
View resource
CDP (or the Customer Data Platform) collects data from the internet and offline sources in real-time in order to create a unified customer view, that ...
View resourceBusinesses need to meticulously think through each step before they embark on the replatforming journey, as it's not just an easy site redesign or sof...
View resourceOne of the most important components to a business’ success today is a cohesive online presence centered around a website that is specifically tailored...
View resourceConvert 22x More With Immediate Software Demos using Crankwheel Read More...
View resourceAs companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals....
View resourceIn our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...
View resourceIn our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...
View resourceIn our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...
View resourceDigitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The abi...
View resourceThe retail sector has seen a major disruption in terms of customer expectations of high quality and personalised products and services. New technologi...
View resourceThe concept of marketing has seen a global change. To compete in this instantly changing world, one has to keep its customers happy throughout. Read M...
View resourcePersonalization today has come a long way leading to higher customer expectations and tremendous technological advancements. Starbucks was among the l...
View resourceWith the power of customer data platform's (CDP) most marketers are providing exceptional and optimised data-driven initiatives for their customers. B...
View resourceThis eBook is a research paper on Customer Data Platform usage. If you need justification to make an investment in a Customer Data Platform (CDP) then...
View resource“81% of marketers say they expect to be competing mostly or completely on the basis of customer experience.” However, there is a disconnec...
View resourceUS advertisers spent a whopping $7.41 billion in 2018. Amazon controls 6.8% of that market, trailing only Google and Facebook. The trend however, is t...
View resourceOften, in all organizations, there are five main processes that are usually occurring simultaneously, but often disjointedly. These are customer manag...
View resourceGoogle posts allows businesses to create optimised, temporary content that appears when users search for a particular business and brand. The digital ...
View resourceAT Internet's short guide presents the 5 things you must know when it comes to digital analytics and the GDPR. You should be able to respond clearly a...
View resourceIn our 31-criterion evaluation of B2C commerce suites providers, we identified the 11 most significant ones — commercetools, Digital River, Elastic Pa...
View resourceExperience-driven commerce is the new way people shop. It is no longer about how great your product is, it’s about the personalized experience t...
View resource